At Hilton Creative Studio, I developed creative across a portfolio of 24 brands, translating distinct brand identities into photography, film and campaign stories.
My work ranged from property shoots and seasonal content to brand collaborations, bringing together concept development, visual direction and production.
I partnered with creative directors, copywriters, account teams and production agencies to shape the work from the initial brief through final delivery.
MY ROLE Art direction · Concept development · Photography & video direction · Production collaboration
EXPERIENCE Hilton Creative Studio · 2023–2025
Photography Direction
I art directed photography for hotel properties, brand campaigns and lifestyle content, shaping imagery around each brand’s character and the experience it wanted to convey.
Working with photographers, stylists and production teams, I guided the visual approach through composition, atmosphere and the details within each scene.
Video & Motion Direction
I art directed films and motion content expressing the character of Hilton’s brands and destinations.
My involvement spanned concept development, pre-production, production and post-production, connecting the visual treatment to the story.
The selection below includes property films, campaign content and shorter motion executions.
2023
Signia Bonnet Creek
by Hilton Orlando
2024
Tapestry Collection Seattle Sound
by Hilton
2024
LXR Zemi Beach
by Hilton
2024
Canopy Cannes
by Hilton
2024
Vogue Montreal
by Hilton
2023
Conrad Hotels and Resorts
by Hilton
Brand Collaborations & Campaigns
I art directed creative for brand partnerships and cultural moments, including DoubleTree’s allergy-friendly cookie launch with Partake and Hilton’s GRAMMYs content.
These projects connected imagery, design and campaign applications through collaboration with internal teams and external partners.
I developed campaign creative around travelers’ seasonal needs and reasons to stay, extending the visual direction across digital, social, email and in-hotel touchpoints.
The work connected aspirational travel imagery with more specific messages about the stay, adapting the story to different stages of the customer journey.
Emails & Web
Brand systems & Creative direction
I developed brand guidelines and creative presentations that translated visual direction into practical guidance for internal teams and external partners.
These materials supported consistent use of imagery, typography and design while preserving the individual character of each brand.
