The Hilton brand is strong and enduring. It is anchored in a rich history, with a clear vision that represents the very best of what the future of hospitality has to offer.
In 2022, we charted a path toward that future by boldly declaring that we are For the Stay, showing the world the powerful impact of our signature hospitality. This platform gave us an opportunity to explore all the ways and places we show up as Hilton.
PROUDLY FOR THE STAY
Hospitality isn’t a nice-to-have or something for the privileged few. It’s a right as powerful as it is primal. It unlocks our potential; enabling human doing as much as human being.
But today, hospitality is under threat, with standards dropping and less focus on the guest experience. While the category embraces new fads, hospitality is and always will be our obsession.
So we’re here to take a stand; to defend and celebrate the power of Hilton hospitality, an art we’ve practiced and perfected over 100 years.
We call it the Stay. It’s a human experience, and whether you’re here to read a book, write a song, cut a deal, or start a peaceful revolution, we provide stays that make the most of why you came.
This is our commitment today, tomorrow, and for the next hundred years.
Hilton. For the Stay.
With 24 distinct hotel brands and over 8,000 locations worldwide, our portfolio offers iconic hotels and resorts that deliver extraordinary stays in the world’s most sought-after destinations.
Whether it’s a luxurious beachfront escape, a sleek urban retreat, or a charming historic property, each location is thoughtfully designed to provide exceptional service, unique experiences, and a sense of place that reflects the local culture.
Conrad Hilton’s vision
still guides the brand today:
To fill the Earth with the light and warmth of hospitality.
Brand Collateral & Guidelines
selection of print and digital collateral—ranging from brand guidelines to creative strategy decks—developed to shape, support, and evolve brand identity and campaign direction. These materials reflect a deep understanding of brand positioning
and visual storytelling, serving as foundational tools to ensure consistency across all touchpoints. From initial concept through execution, each piece was designed to clearly communicate brand values, articulate design principles,
and provide actionable creative direction for internal teams and external partners. Whether guiding a rebrand, launching a new campaign, or aligning cross-functional teams,
this body of work demonstrates a thoughtful, strategic approach to building cohesive and enduring brand experiences.
Brand Collaborations & Campaigns
I’ve led art direction on a range of brand collaborations and campaigns, from packaging and photography for DoubleTree’s cookie launch with Partake to seasonal video and photo content for Hilton’s luxury resorts.
I also directed branded content for major cultural moments like the GRAMMYs, ensuring cohesive storytelling across channels. Across all projects, I collaborated with cross-functional teams to deliver strategic, visually compelling creative.
The goal of this campaign was to showcase why Hilton is the best choice for travelers by aligning our messaging and visuals with the seasonal needs and emotional drivers of our guests. We developed a series of channel-first creative expressions that met customers where they were—across digital, social, email, and in-hotel touchpoints—ensuring a consistent and compelling presence throughout the customer journey. From inspiring top-of-funnel content that tapped into seasonal aspirations (like spring break escapes or cozy winter retreats) to mid- and bottom-funnel assets that emphasized Hilton’s value, flexibility, and service, every element was crafted for scale and efficiency. By focusing on seasonality and customer mindset, we delivered targeted, resonant storytelling that drove engagement and conversions while reinforcing Hilton’s promise of exceptional hospitality.
Emails & Web
Photography Direction
A collection of photography from brand campaigns and shoots I art directed—each image thoughtfully crafted to visually express the brand’s unique narrative, tone, and identity. From global hotel properties to lifestyle moments,
the work spans a range of styles and settings, all unified by a strategic approach to storytelling and visual consistency. These images were developed in close collaboration with photographers, stylists, and creative teams to ensure
every shot not only reflects the essence of the brand but also connects emotionally with its audience, reinforcing its presence across digital, print, and experiential platforms.
Video & Motion Direction
A curated collection of videos directed for Hilton, showcasing the distinct character of its 24 brands across global destinations. Each piece combines strategic storytelling with elevated visual direction—highlighting property experiences,
brand campaigns, and the emotional impact of travel. From cinematic narratives to social-first motion assets, the work captures Hilton’s dedication to hospitality, innovation, and unforgettable stays.
