For the launch of DoubleTree’s new allergy-friendly cookie in partnership with Partake, I led full art direction for a cross-functional brand campaign that seamlessly merged DoubleTree’s warm hospitality with Partake’s inclusive, modern ethos. I developed the visual strategy, directed the product photoshoot, and oversaw the design of custom packaging that authentically reflected both brands.
I also led creative direction across all supporting assets—including digital and social content, in-room collateral, and on-property signage—ensuring visual and narrative consistency across every guest touchpoint. The aesthetic emphasized approachability and delight, blending DoubleTree’s signature color palette and friendly, energetic tone with Partake’s playful, contemporary style. I partnered closely with copywriters to craft inclusive messaging, and collaborated with stakeholders across brand, marketing, legal, and agency teams to align on positioning and execution.
The campaign’s social rollout extended the visual story, generating engagement and reinforcing the shared commitment to hospitality for all.
Logo Lockup
Direction: Growing Family
This approach positions the new cookie as a next-gen DoubleTree treat that meets the needs of more and more guests who are either allergic or sensitive to ingredients in the original recipe. The following layouts purposefully incorporate several cookies, to convey a shared experience, inclusion, and a growing cookie family.
