A photographer's eye. A creative leader's perspective.
I find the idea, build the visual world around it, and lead the people who bring it to life, on set, in the edit and across every place a brand shows up.
For more than 10 years I've directed photography, film and campaigns for brands in hospitality, lifestyle and wellness, including 43 films in 18 months for Hilton's portfolio of 24 brands.
Relocating to Seattle. Open to in-house creative leadership roles.
Each project shows the idea, my role in leading it, and what came of it.
HILTON FILMS / FILM & PHOTOGRAPHY DIRECTION
43 films in 18 months for brands including Signia, Tapestry, LXR, Canopy and Conrad. I led each one from brief and story through talent, set and final edit.
CAMP BUCK: ALL IN / BRAND CONCEPT, IDENTITY & VIDEO
A concept for The Freeman Company's new era as it heads into its 100th year. I developed the Camp Buck 2026 identity from a tree-ring logo, one ring for each year of growth, and carried it through video and every attendee touchpoint, from badges to wayfinding to merchandise.
NEW EXHIBITING ERA: CHAOS TO CALM / CAMPAIGN CONCEPT & ANIMATION DIRECTION
I created the idea behind Freeman’s New Exhibiting Era campaign, turning exhibitors’ biggest worries into short animated stories of reassurance, and directed the illustration and animation partners who made them.
MARYRUTH’S ORGANICS / PHOTOGRAPHY PROGRAM & TEAM LEADERSHIP
The brand had only product renders. I shot its first product photos myself, made the case to leadership for studio production, chose the studios, and directed the photo and video that followed, leading four designers and two contractors.
DOUBLETREE × PARTAKE / LAUNCH VISUAL STRATEGY & PHOTO DIRECTION
I art directed packaging and photography for DoubleTree’s allergy-friendly cookie launch with Partake, a new version of the brand’s most recognizable welcome, launched across 398 properties.
STUDIO BLUE / BRAND EVOLUTION & ART DIRECTION
I developed a lighter, more editorial direction for Studio Blue, giving it its own presence within The Freeman Company family through color, type, imagery and a new guidelines toolkit. It was adopted in full, and the new website is now being built.
Ideas that hold a brand together.
I develop the concept first, then shape how it plays across film, photography, campaigns and experiences.
Photography and film direction
From brief and story through talent, set and post, I stay close to the details that carry the story.
Leading creative teams
I give designers, writers and production partners a clear direction to build from, then help them make the work stronger.
Photography
Selected brand, lifestyle, travel and product photography, exploring light, atmosphere and visual storytelling.
