Brand stories brought to life through design, photography and film.
I develop creative concepts, shape visual worlds and guide teams from the first idea through the final work.
With a background in photography, I bring a strong visual point of view to campaigns and brand experiences across hospitality, lifestyle and experiential work.
A selection of campaigns, brand identities and visual stories, with a look at the ideas behind them and my role in bringing them to life.
SIGNIA BY HILTON BONNET CREEK PHOTOGRAPHY AND VIDEO DIRECTION
I art directed photography and video for the property, connecting its spaces and guest experience through a cohesive visual story.
CAMP BUCK CONCEPT DEVELOPMENT AND ART DIRECTION
I developed the event’s brand concept, identity and video creative, connecting attendee touchpoints through a shared visual world.
TAPESTRY BY HILTON SEATTLE PHOTOGRAPHY AND VIDEO DIRECTION
I art directed photography and video expressing the Seattle property’s character through its spaces, atmosphere and guest experience.
NEW EXHIBITING ERA CAMPAIGN CAMPAIGN CONCEPT AND ANIMATION DIRECTION
I developed the campaign concept across Transportation and Rentals animated spots, directing illustration and animation partners to turn exhibitor concerns into stories of reassurance.
STUDIO BLUE BRAND DEVELOPMENT AND ART DIRECTION
I helped evolve Studio Blue’s visual expression through color, typography and imagery, shaping brand guidelines and proposed website applications with cross-functional partners.
DOUBLETREE: ALLERGY-FRIENDLY COOKIE LAUNCH
PRODUCT LAUNCH ART DIRECTION & PHOTOGRAPHY
I art directed packaging and photography for DoubleTree’s cookie launch with Partake, introducing the product through a cohesive visual story.
MARYRUTH ORGANICS CREATIVE TEAM LEADERSHIP & CAMPAIGN DEVELOPMENT
I led designers and contractors in developing campaign creative across consumer touchpoints, directing photography and video to connect the brand’s visual story.
2025 IMPACT REPORT ART DIRECTION & EDITORIAL STORYTELLING
I led Freeman’s Impact Report from concept through production, bringing its new brand identity to life through editorial design, imagery and data storytelling.
Concepts & brand storytelling
Developing the idea and visual direction that connect a brand's story across campaigns and experiences.
Photography & film direction
Shaping imagery and motion through concept development, production collaboration and attention to the details that carry the story.
Creative leadership
Guiding designers, writers and production partners toward a shared direction through thoughtful feedback, collaboration and hands-on involvement.
Photography
Selected brand, lifestyle, travel and product photography, exploring light, atmosphere and visual storytelling.
Selected films and animated campaigns I art directed, bringing together visual storytelling, production collaboration and a clear creative point of view.
