Grammys Video Direction

Over the past three years, I’ve led video direction for multiple GRAMMYs-related campaigns, shaping content that reflects both the prestige of the event and the emotion that fuels it. I’ve collaborated closely with producers, editors, and creative teams to create dynamic, engaging visuals designed to resonate across social, digital, and broadcast platforms. These pieces aimed to capture the energy of the moment while aligning with the Recording Academy’s brand voice. My focus has been on delivering cinematic, story-driven content that feels both polished and human, helping elevate the brand’s presence year after year. Here you can see a couple of official videos that highlight this work.