At MaryRuth’s Organics, I developed creative across a fast-growing wellness brand, shaping campaigns, photography, ecommerce, packaging and retail experiences.
My work ranged from product launches and seasonal campaigns to lifestyle photography and digital content, bringing together concept development,
art direction and consistent brand storytelling across channels.
I partnered with designers, photographers, marketing teams and cross-functional partners to guide creative from the initial concept through final execution.
MY ROLE
Art Direction · Campaigns · Photography · Ecommerce · Packaging · Retail
EXPERIENCE MaryRuth’s Organics · 2020-2022
PHOTOGRAPHY & CONTENT
Drawing on my photography background, I developed concepts and art directed product and lifestyle shoots from initial visual direction through final imagery.
I worked across composition, styling, color and image selection to build content that could extend across campaigns, ecommerce, social, packaging and retail while maintaining a consistent visual point of view.
CAMPAIGNS & PROMOTIONS
I developed and art directed creative for campaigns and promotions across digital, ecommerce, social and retail applications. Working with the creative team, I translated campaign ideas into flexible visual systems that could scale across formats while remaining connected to the broader brand.
Building a cohesive visual world.
My work focused on creating consistency across a fast-growing portfolio of products and touchpoints. I developed campaign concepts and visual systems, directed designers and helped connect photography, packaging, ecommerce and marketing creative into a recognizable brand experience.
The challenge was maintaining a distinct visual identity while creating a system flexible enough to support new products, promotions and an evolving range of consumer communications.
