La Crema is dedicated to the art and science of coffee, a line I wrote as part of the identity. I created the full brand: the tagline, logo, color palette, typography and visual language, along with brand guidelines that showed how to apply them consistently.
The goal was a brand that felt both crafted and precise, warm enough for a coffee ritual and clean enough to signal expertise. I carried the identity into packaging and signage, so it held together from the bag on the shelf to the sign on the wall.
