Johnny Was: Ecommerce, lifestyle & fashion creative
Johnny Was is a fashion and lifestyle brand known for its rich color, expressive prints and bohemian style. From 2019 to 2020, I designed multiple issues of its magazine, along with ecommerce and digital creative for its seasonal collections.
The brand’s look was already well defined, so my job was to carry it into every page and placement and to keep the clothes and the photography at the center. That meant clean layouts, careful type and letting the prints do the talking.
MY ROLE
Art direction · Ecommerce design · Digital design · Print
