Led comprehensive art direction for integrated brand campaigns, rebrands, and identity development—crafting cohesive visual storytelling across photography, video, web, social, direct mail, and advertising. Spearheaded creative direction for photo and video shoots, from pre-production to post, ensuring all assets captured the brand's tone, narrative, and aesthetic across touchpoints. Collaborated cross-functionally with marketing, strategy, and product teams, while managing relationships with external partners including agencies, production companies, photographers, and content creators. Oversaw the full creative lifecycle—managing project resourcing, timelines, and feedback loops—while ensuring consistency, brand alignment, and high creative standards. Drove visual innovation that helped elevate the brand and connect with audiences in meaningful, relevant ways.
Driving innovative, brand-aligned design solutions that elevate core communications and support strategic business goals. Leading multiple rebrand initiatives and design studies to strengthen the visual identity of the company’s services across both print and digital platforms. Translating complex ideas into cohesive design systems and producing a wide range of digital assets—including web visuals, social media content, and presentation materials—all while maintaining brand integrity. Overseeing editorial print production and collaborating with global teams to ensure consistency and creative excellence across every touchpoint.
